Sowt partners with Athar – Saudi Festival of Creativity in Riyadh

Launching this November, Athar – Saudi Festival of Creativity, is the platform for the creative marketing community in the Kingdom. Recognising and celebrating local creativity, the event will take place from November 13 to 16 at the Crowne Plaza Riyadh RDC. 

We are excited at Sowt to be a media partner for the festival, listening to Saudi and international creative marketing experts.

Organised by Motivate Media Group and TRACCS, the festival’s inaugural edition will bring together 1,500+ delegates, host more than 100 national and international speakers, 60+ hours of content and feature academies for young professionals, CMOs and executive women.

When Wunderman Thompson Riyadh won Saudi Arabia’s first ever Cannes Lions Grand Prix award recently it sent ripples around the industry. Saudi Arabia had arrived.

Rayyan Aoun is the Executive Creative Director at Wunderman Thompson Riyadh, the agency behind this monumental win. His team picked up the accolade for the ‘Subconscious Order’ campaign for food delivery app HungerStation.

Aoun will be speaking at the inaugural Athar – Saudi Festival of Creativity in November. “Creative festivals encourage people to push the boundaries when it comes to creativity, and it creates an ecosystem where diverse talents can connect and share knowledge. These festivals also inspire the young creative minds.

“Now, imagine having a creative festival in Saudi Arabia that purely focuses on the Saudi, the market, its unique challenges, its potential and the talents within it.

Without a doubt, this festival will give the market a great boost and help drive creativity to new heights.”

Speakers at Athar - Saudi Festival of Creativity will include the most senior names from brands and agencies like Saudia, Saudi Tourism Authority, BBDO, FP7 McCann, Publicis Groupe, Google, Interbrand, Accenture Song and more. To see the speaker line-up visit

One of its most hotly anticipated speakers, Fernando Machado, Chief Marketing Officer at the game-changing food tech leader NotCo., is no stranger to the creative festival circuit. Across his distinguished career, he has garnered 12 Cannes Grand Prix wins and over 200 Lions. He has also been the ex global CMO for Burger King This visionary global marketer will take to the stage alongside other soon-to-be-announced speakers.

Machado jumped at the chance to speak at Athar and share his vast experience with a local audience. “It’s amazing to have a festival of this scale, with clients, agencies and technology partners. It is a beautiful opportunity to bring the community together to learn, and inspire, and I’m happy to be part of it.”

Know more and save on passes through early-bird offers on