About us

Our Story

Sowt, meaning ‘voice’ or ‘sound’ in Arabic, is a leading digital audio media company producing high-quality and premium audio content focusing on Arabic-speaking audiences.

We strive at Sowt to be the region’s foremost digital audio network through captivating stories that inspire, educate, and entertain by leveraging the power of audio to inspire diverse Arab listeners through bold and nuanced content

Sowt Originals have been featured in international media, have topped the Apple Podcasts charts and been selected as Editor’s Choice by Apple Podcasts. Through its media production arm, Sowt Studios, Sowt produces digital audio for its clients that has also reached the top ranking on Apple Podcasts.

In 2022, Sowt acquired Finyal Media, a Dubai-based award-winning podcast company that has produced some of the best Arabic fiction podcasts, marking a substantial push forward for Sowt’s content, audience and commercial opportunities.

Sowt has a growing team of full-time employees consisting of senior producers, producers, sound engineers, journalists and editors working together with freelancers to produce the best quality content.

Since its launch in 2016, Sowt has produced over 30 shows and thousands of episodes that has generated millions of listens from across the globe.


Organizations we worked with